Category Profile

  1. WhatRunsWhere categorises all advertisers into 33 categories. You can view all 33 categories from our Category Explorer. In the top right-hand corner, click on "Go to Category". This will bring a drop down to show you all 33 categories you can view on WhatRunsWhere, scroll down on the explorer to see more. Click on the category you want to view, and voila the category profile will load for you. 
  2. Already know the category you want to view? Simple, search by clicking on the search bar and type in the category name. 
  3. Select the category you want to view and the profile will load
    • Tip: Type in the name slowly and let the built-in auto-complete feature generate a drop-down menu of Networks we have data for
Want to see a complete a list of the Category profiles you can view? Click Here.

Now let's go through what is shown and how to customize the Category Profile

Filter Options and Tracking

Switching between Desktop, Native and Mobile click on 'Desktop' and select which data you would like to view.
Networks select a network that you want to view
Country select a specific country you want to view for the Network
Time Frame select which time frame you would like to view. We now also offer custom time ranges - make sure you check it out!

Ad Types Breakdown

Percentage of each Ad Type - Desktop, Native and Mobile

Advertisers

Lists advertisers in the category selected, based upon the filters selected. Default filters are Desktop, All Networks, United States, Last 30 Days. 

The data found in the advertiser section is important for understanding who the largest advertisers are in the category

The table shows four attributes about advertisers

  • Advertiser domain of the advertiser
  • Network how the advertiser placed ads. Either the advertiser has worked with a Network, for example Advertising.com to place their ad. Or the advertiser purchased a direct media buy of ad space on the site which is displayed as “Direct". 
  • Ad Strength  how many impressions run by an advertiser relative to the top advertiser in the Category
  • Active Days number of days the advertiser was active on the network within your filtered time frame

Sort any of the attributes in ascending or descending order.

Keep in mind you can export the data in the table also by selecting the "Export" button 

Traffic Sources

Lists sites the advertisers in the category served their ads on based upon the filters selected. Default filters are Desktop, All Networks, United States, Last 30 Days. 

The table shows four attributes about sites

  • Site (Rank) domain of the site (Alexa Rank)
  • Networks how to place an ad on the site. Either the site works with a Network, for example Yahoo! Content Network to place ads. Or the site allows advertisers to purchase a direct media buy of ad space on the site which is labelled “Direct"
  • Ad Strength  how frequently category appears relative to the top site for this category
  • Active Days number of days the advertiser was active within your filtered time frame

Sort any of the attributes in ascending or descending order

Keep in mind you can export the data in the table also by selecting the "Export" button 

Top Ads

View the ten top ads in a category. Creatives are sorted by Score (Ad Strength)

Want to view traffic source & landing page data for a creative? Click on the creative, an ad profile will launch in a new window.

Want to view more ads? Bottom left-hand corner, click on "View all X ads". This will launch a separate creative profile for the category where you can see ads for all advertisers we've categorised in the category. You can also sort by different ad sizes. 

On the creative viewer the ads can be sorted by Score, Recently Seen or Recently Discovered. 
Score relative measure of how frequently we have seen ads
Recently Seen last time we saw ads
Recently Discovered when ads were discovered

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