Network Profile

Identifying advertisers and publishers that are running on a Network is easy with WhatRunsWhere Network profiles. 
  1. Start your network search by clicking on the search bar, type in the domain of the network
  2. Select the network you want to view and the profile will load. 
    • Tip: Type in the network slowly and let the built in auto-complete feature generate a drop-down menu of Networks we have data for

Want complete lists of the Network profiles you can view? Lists below. 

Desktop Networks
Mobile Networks
Native Networks

Now let's go through what is shown and how to customize the Network Profile

Filter Options and Tracking

Switching between Desktop, Native and Mobile click on 'Desktop' and select which data you would like to view.
Country select a specific country you want to view for the Network
Duration select which time frame you would like to view. We now also offer custom time ranges - make sure you check it out!
Track a Network select "Track" in the top right hand corner. Now this network will show up when you login to the dashboard. Want to stop tracking a network? Click "Stop Tracking".

Ad Types Breakdown

Percentage of each Ad Type - Desktop, Native and Mobile

Advertisers

Lists advertisers that served their ads on the network, based upon the filters selected. Default filters are Desktop, United States, Last 30 Days. 

The data found in the advertiser section is important for understanding who is purchasing ads on the network.

The table shows five attributes about each advertiser

  • Advertiser domain of the advertiser
  • Network how the advertiser placed ads on that site. Either the advertiser has worked with a Network, for example Rubicon Project to place their ad. Or the advertiser purchased a direct media buy of ad space on the site which is displayed as “Direct". 
  • Ad Strength how frequently network serves impressions for this advertiser relative to the top advertiser for this network
  • Active Days number of days the advertiser was active on the network within your filtered time frame
  • View Details view the exact advertisements we located on the site for the advertiser

Sort any of the attributes in ascending or descending order.

Keep in mind you can export the data in the table also by selecting the "Export" button 

Traffic Sources

Lists sites the network served their ads on based upon the filters selected. Default filters are Desktop, United States, Last 30 Days. 

Tip: For Native Networks, make sure you have "Native" selected otherwise no data will return in the Advertiser & Traffic Sources Tables.

The table shows five attributes about the site

  • Site (Rank) domain of the site (Alexa Rank)
  • Networks how to place an ad on the site. Either the site works with a Network, for example Yahoo! Content Network to place ads. Or the site allows advertisers to purchase a direct media buy of ad space on the site which is labelled “Direct"
  • Ad Strength  how frequently network serves impressions on this site relative to the top site for network
  • Active Days number of days the advertiser was active within your filtered time frame
  • View Details view the exact advertisements we located on a site

Sort any of the attributes in ascending or descending order

Keep in mind you can export the data in the table also by selecting the "Export" button 

Top Ads

View the ten top ads on the network. Creatives are sorted by Score. 

Want to view traffic source & landing page data for a creative? Click on the creative, an ad profile will launch in a new window. 

Want to view more ads? Bottom left hand corner, click on "View all X ads". This will launch a separate creative profile for the network where you can see all ads for all advertisers we've detected on that network. You can also sort by different ad sizes. 

On the creative viewer the ads can be sorted by Score, Recently Seen or Recently Discovered.
Score relative measure of how frequently we have seen ads
Recently Seen last time we saw ads
Recently Discovered when ads were discovered

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