Adstrength
Adstrength scores are on a scale of 1-100 and has different definitions depending on what profile and table you are looking at. Please view definitions below.
Advertiser Profile > Traffic Sources Table
How frequently advertiser appears on site relative to the top site of this advertiser
Publisher Profile > Advertisers Table
How frequently an advertiser appears on site relative to the top advertiser across all channels
Network Profile > Advertiser Table
How frequently network serves impressions for this advertiser relative to the top advertiser for this service
Network Profile > Traffic Sources Table
How frequently network serves impressions on this site relative to the top site for service
Category Profile > Advertiser Table
How many impressions run by an advertiser relative to the top advertiser in the category
Category Profile > Publisher Table
How frequently category appears relative to the top site for this category