Adstrength

Adstrength scores are on a scale of 1-100 and has different definitions depending on what profile and table you are looking at. Please view definitions below. 

Advertiser Profile > Traffic Sources Table
How frequently advertiser appears on site relative to the top site  of this advertiser

Publisher Profile > Advertisers Table
How frequently an advertiser appears on site relative to the top advertiser across all channels

Network Profile > Advertiser Table
How frequently network serves impressions for this advertiser relative to the top advertiser for this service

Network Profile > Traffic Sources Table
How frequently network serves impressions on this site relative to the top site for service

Category Profile > Advertiser Table
How many impressions run by an advertiser relative to the top advertiser in the category

Category Profile > Publisher Table
How frequently category appears relative to the top site for this category