Scenario... I Want To Start A New Media Buy And Don’t Know Where To Start
If you want to start a brand new media buy but don’t know where to start then the “ Top Ads” tab is for you.
This feature allows you to quickly search by:
- ad size
- ad network
- time frame to see the top ads running as dictated by your search parameters (example below)
You can look at what ads are excelling on a specific network and identify trends here as well. If you see a certain type of ad or a style of creative that is doing particularly well on a network, it may be worth testing similarly composed and styled creatives in your own campaigns.
Clicking on any of these ads also pulls up the same profile as in the keyword search, allowing you to drill down and find out exactly where the ad is running.