Keyword Search Example

How does the Keyword Search work? 

Here's an example of the Keyword Search technology returning results with "diet" somewhere in the URL of the landing page. Below we explain how the same creative could be returned for several different Keyword Searches because of keywords in the URL of the landing page. 

One of the results that returned on the diet Keyword Search was this creative

With this landing page associated with it

www.nutrisystem.com/jsps_hmr/diet-plans/diabetes-weight-loss-programs.jsp

main domain = nutrisystem.com

The word "diet" is outside of the main domain. When you are searching by Advertiser you can only search by the main domain. This Keyword Search brings value in that it can show campaigns specific to an offer (product), niche or unknown competitors.

This creative could also return if you enter "diabetes", "weight loss" or another word that is in the URL of the landing page. 

Entering the keyword "diabetes" will return different results, but the creative from the previous "diet" keyword search is still returned because "diabetes" is also in the URL of the landing page. The creative in our example is the 5th ad in the image below. 

Entering the keyword "weight loss" will return different results, but the creative from the previous "diet" keyword search is still returned because "weight loss" is also in the URL of the landing page. The creative in our example is the 5th ad in the image below. 

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